I’ve worked with McCann MW Italy on a national campaign for Poste Italiane, the italian national postal service.
The insurance division of Poste Italiane developed a product addressed to the clients’ health needs and the campaign concept is “do not play a game of chance with Your Future, if it worries You”, hence the tarot cards concept.
The illustrations had been used to promote it in any post-office as well as on ATMs animations, classic printed ads and dedicated brochures on the whole national coverage.
