Santa Maria Beers

A series of illustrated labels for Santa Maria Craft pub’s own line of craft-beers.
A lot of Fillmore East, Flying Circus, John Alcorn vibes and a distinct italian editorial ‘70s flavor in this super funny project, which I’ve directed too.

Each can was conceived as “title”, more like a character poster or a book cover than a label, each of which had its own character taken from the beers’ names:

Santa Maria has a nun beacuse the pub is hosted inside of a an ex monastry in Verona, named Santa Maria indeed.
Mompracem has Sandokan himself, because of the Mompracem island in the Salgari’s books
Supernova has an anthropomorphic star, rendered like a renaissance lady with astronomical symbols with her.